Agenda

Executive Vice President, Strategy

UM

A huge fan and champion of advertising, Richard helps empower brands to ‘Stand Against Bland’ and achieve their full growth potential by helping them navigate the ever-changing media and cultural landscape and providing strategic leadership, audience-building insight, brand consulting, and media expertise. Richard has worked extensively across creative, media, digital, and product innovation—wearing both agency and advertiser hats—and brings a unique, cross-discipline approach to solving business challenges and helping teams transform insight into action.

VP, Strategy

UM

Katey brings a unique edge as a strategy leader, drawing on deep roots in media planning, paired with a keen eye on culture, to turn insights into strategies that deliver meaningful results. With 15 years of experience across categories such as CPG, finance, beer, and tourism, she brings with her a diverse and nuanced perspective, translating data and trends into clear strategic platforms that drive stronger outcomes for brands.

Senior Director, Digital

UM

As UM's Advanced Solutions and Product Lead, Francesco Giacobbe deploys data, measurement, and testing solutions tailored to each client's business challenges. His broad range of expertise across advertising capabilities—from first-party data strategies to incrementality testing frameworks—enables him to design integrated solution stacks that deliver measurable impact, fueling growth through marketing and tech transformation.

Chief Marketing Officer

Index Exchange

Lori is the Chief Marketing Officer at Index Exchange, where she leads global marketing and Learning & Development, driving brand visibility, positioning, and go-to-market strategies that support product adoption and business growth. With more than 20 years in digital advertising, Lori has held senior leadership roles at Amazon Ads, Meta (formerly Facebook), and Microsoft. Lori is an active industry leader, whose contributions have been recognized with honors including She Runs It Working Mother of the Year (2024), CMO to Watch by CMO Alliance (2024), and Talent Champion from the ANA Educational Foundation (2025).

Director, Amazon Ads

Amazon

Kendra leads the International Account Management team for Amazon from Toronto, Canada. She partners with regional GMs and Country Managers to empower teams in delivering high-quality, data-driven insights for major customers across 12 countries. With nine years at Amazon, Kendra's experience includes managing CPG and Consumer Electronics Advertising teams, and a stint as interim GM of the AU Ads team in Sydney. Kendra began her career at creative agencies (JWT and Juniper Park) and spent five-years at Google before joining Amazon.

SVP, Head of Analytics

IPG Mediabrands

As SVP, Growth Analytics for Canada, uan leads analytics for IPG Mediabrands in Canada, responsible for both delivery and innovation. His teams support hundreds of millions in annual media investment, developing marketing mix models, incrementality frameworks, and attribution systems for Canada's largest advertisers. With 15 years in media measurement, he's focused on advancing what analytics means at IPG, moving from retrospective reporting to causal inference, from dashboards to decision engines, from measurement-as-service to measurement-as-product.

VP, Head of eCommerce

KINESSO

As VP, Head of eCommerce for Canada, Emmanuel leverages extensive omni-channel expertise. He has spearheaded eCommerce business development for global CPG giants, including Philips and Nestlé. His mastery of integrating retail insights and performance marketing positions him as a pivotal resource for accelerating digital commercial growth. Bridging data and technology is his forte in today's digitally-driven business landscape.

Chief Data and Solutions Officer

KINESSO

Christy leads KINESSO Canada’s data solutions practice with a focus on developing and delivering market-leading services, including custom audiences, first-party data strategy, consumer insights, full-funnel modelling, unified retail media, and platforms and intelligence solutions.Her expertise in data, technology and business operations has allowed her to significantly impact digital ad processes and ensure our client solutions are performance-driven, future-forward, and growth-driven.

VP, Innovation & Intelligence

UM

Kelvin translates cultural, economic, and technological shifts into strategic decisions for brands, bridging the gap between macro trends—generational mindset shifts, evolving spending patterns, fragmenting media consumption—and specific choices around media investment, channel strategy, and audience engagement. His work helps steer clients through both temporary disruptions and permanent shifts, ensuring timely and impactful responses to the changing landscape.

Managing Director, Canada

Vistar

Scott is Managing Director for Canada at Vistar Media, the world’s first fully intelligent platform for buying and selling out-of-home media. Since 2017, he has built Vistar’s Canadian operations from the ground up, growing the team and forging key programmatic partnerships. Previously, Mitchell helped launch TubeMogul in Canada (now Adobe) and led the consumer packaged goods vertical at Yahoo! Canada.

CEO, UM Canada

UM

With over 18 years in the industry and significant client-side expertise, Ben has a deep understanding of what it takes to engage in meaningful connections with consumers; connections which ultimately drive business growth and objectives. A passionate marketer and dedicated leader, Ben infuses his clients and team with the drive to partner in extraordinary work. His talent has earned him and his team multiple awards, recognizing the exceptional work and results created in partnership with his clients.

SVP, Executive Director

IPG Media Lab

Adam has been developing innovation strategy for over 20 years, starting with producing  the first branded podcast for Unilever all the way back in 2005. For the past 10 years, he’s led the IPG Media Lab, tracking the intersection of emerging technologies and changing consumer behavior for IPG’s global brands. The Lab’s proprietary Futurecaster tool helps brands identify the new channels their target audiences are already using and, combined with their extensive startup network and award-winning thought leadership, enables powerful innovation that delivers tangible results.

SVP, Head of Search & Performance Strategy

KINESSO

Hailey is a highly accomplished digital marketing leader with over twelve years of experience partnering major Canadian brands. She has continuously evolved her deep expertise in SEM, spearheading advanced activations for industry-leading clients and shaping the network’s approach to Search as a member of the global Search Craft Council. As VP, Head of Search & Performance Strategy at KINESSO, Hailey leads channel expertise across SEM, Social, Programmatic, and Dynamic Content Optimization, ensuring teams are equipped to deliver best-in-class strategies.